Making AI Deliver on Its Promise
We’ve seen the promise and the failures of enterprise AI from the inside.
Our mission is to build the solutions we wish we had: tools that amplify human intelligence and potential, not replace it.
We guide businesses from being overwhelmed by the wave of change to surfing it with confidence, backed by secure, custom-built AI that delivers without compromise.
This mission is driven by a core belief, one articulated perfectly by former Google CEO, Eric Schmidt:
“The arrival of non-human intelligence, AI intelligence, is at the level of electricity or the invention of fire… The next 10 years are probably the 10 years that will have a greater determination over the next hundred years than anything before… The countries and companies that embrace this non-human intelligence correctly and aggressively will be the big winners.”
The Minds Behind the Mission
Chris Reid
Co-Founder, Product & Technology
A Process Engineer and former Principal Recruiter at AWS, Chris has deep expertise in scaling technical recruitment and AI implementation from his time at Google and AWS.
At AWS, he led enterprise GenAI rollouts, giving him a firsthand understanding of why generic tools fail.
Chris operates at the absolute edge of AI capabilities, pushing them beyond their documented limits to solve the hard problems of reliability and user adoption.
This relentless innovation is how he ensures the platform is not just powerful, but effortlessly intuitive for your team.
Andy Duckett
Co-Founder, Commercial Strategy
With over two decades of deep domain expertise in technical recruitment, Andy provides the critical customer insight that informs our entire strategy.
He has scaled high-performing teams at hyper-growth unicorn Canva and spent 18 years as Head of Recruitment for Real Time Australia, giving him an unparalleled understanding of the workflows we’re building for.
At his core, Andy is a coach who thrives on seeing people achieve their potential.
His driving passion is creating environments where talented people are freed from administrative drag to focus on the high-impact, strategic work they were hired to do – a principle that guides amplAIfy’s entire product philosophy.
Recognised by Industry Leaders
More Than a Vendor: A True Strategic Partner
Amplaify was founded by a perfect synergy of technical insight and market expertise. Chris Reid (ex-Google, AWS) brings deep experience in scaling enterprise-grade AI, while Andy Duckett (20+ years in recruitment, ex-Canva) provides critical customer insight and deep domain knowledge.
We are not just selling a tool; we are building a new category of enterprise AI through deep partnership. That’s why we created the Founding Partner Program, a co-creation initiative for 12 visionary partners to work directly with our founders.
We understand that true transformation is about more than technology; it’s about people. Our optional Adoption & Change Management package ensures you don’t just deploy a platform, but cultivate a high-performance culture around it, guaranteeing you achieve the maximum possible ROI.
Our Formula for a True Enterprise Solution
Delivering a truly effective AI solution requires more than just access to technology.
It demands a rare combination of three distinct, high-level skill sets.
This unique blend is at the heart of our service, and it’s how we provide a complete, enterprise-grade solution, not just another tool.
Deep Domain Expertise
We have decades of experience in the recruitment workflows we’re automating. We know what “great” looks like because we’ve lived it.
Prompt & Process Engineering
We are masters at designing the protocols and frameworks that command the AI to produce reliable, high-quality, and consistent outputs.
Secure Cloud Engineering
We manage the entire technical deployment of your AI Agent Fleet into your own secure corporate environment. This provides a fully-managed, enterprise-grade solution that guarantees your data privacy, without requiring any technical overhead from your team.
The Principles That Guide Us
Our company is built on a foundation of clear, non-negotiable principles. They are the benchmark for our product, our partnerships, and our people.
- Radical Simplicity: We believe powerful AI should be accessible and intuitive, eliminating the complexity of traditional enterprise software.
- Applied Expertise: We deliver a complete solution by combining deep domain knowledge with world-class process and cloud engineering.
- Enterprise-Grade Security: We operate on a non-negotiable principle: your data is your own. This isn't just a marketing promise; it's a contractual guarantee.
- Transparent Partnership: We succeed when our partners succeed. We are open, collaborative, and focused on co-creating value.
- Provable ROI: We don't just promise results; we provide the built-in analytics to help you measure and prove them.
Read our full Mission, Vision, and Values here →
Our Synergy
AmplAIfy was born from a perfect synergy of technical insight and market expertise.
Chris knows how to build enterprise-grade AI that works.
Andy knows exactly what the market needs it to do.
This tight, continuous feedback loop between product and market is our true advantage.
It ensures what we build is not just technically advanced, but solves real, urgent business problems from day one.
Partner with the Insiders
We’ve been on the inside of the world’s top tech and recruitment companies.
Now, we want to bring that advantage to you.