October 14, 2025 – amplAIfy

Has Google Already Won the AI Race?

In my last post, I argued that when it comes to AI, the model is only the engine; the real value comes from the entire vehicle – the architecture, control systems, and memory. This distinction is more critical than ever, because it helps answer the biggest question in tech right

Read the Full Story →

Chris Reid November 19, 2025

The Core Misconception: Why “The Model” Is Only the Engine

Walk onto LinkedIn, scroll through YouTube, or glance at almost any tech news feed, and you’ll be bombarded with talk about AI. The conversations are almost exclusively about public AI, its latest performance benchmarks, and the raw power of the newest “model” – GPT-5.1, Gemini 2.5 Pro, Claude Opus 4.1.

Read the Full Story →

Chris Reid November 18, 2025

Your Team Has an AI “Stand Mixer.” You Need a Smart Vending Machine.

In every recruitment team, a new divide is emerging. On one side, you have the early adopters. They’ve mastered the new wave of AI tools. They’re using smart prompts and novel workflows to move faster, find candidates others can’t, and deliver impressive results. They have an unfair advantage. On the

Read the Full Story →

amplaify November 15, 2025

Is Your Recruitment AI a Legal Time Bomb? A Leader’s Guide to Global Compliance

A recruiter on your team could be held personally liable for a hiring decision your AI makes. This isn’t a future threat; it’s the current legal reality in major markets like the UK. For recruitment leaders in Australia and across the globe, it signals a profound shift. The choice of

Read the Full Story →

Chris Reid November 5, 2025

Why Consumer AI Is an Existential Threat to Your Business

In the relentless race for a competitive edge, a dangerous mantra has taken hold across businesses of all sizes: “good enough.” Whether you’re a recruitment agency owner pushing for faster placements, a recruitment leader striving to hit aggressive hiring targets, or a startup founder battling for market share, the pressure

Read the Full Story →

Chris Reid November 2, 2025

The First Rule of Enterprise AI: A Security Lesson from My Time at Amazon

During my time at Amazon Web Services (AWS), I was part of the council helping to shape the strategy for adopting Generative AI. We were at the forefront, grappling with the immense potential and the hidden risks. From that experience, three core lessons emerged that every leader needs to understand

Read the Full Story →

Chris Reid October 24, 2025

Our Bet on a Ghost Ship: The Six-Month Journey That Led to Google Gemini Enterprise

Our story is one of conviction. Six months ago, we made a huge bet, building our entire platform on an unproven, early-release Google platform. It was a risk. A pivotal acceptance into the NVIDIA Inception Program strengthened our foundation. Then came the validation: Google announced Gemini Enterprise – our “ghost ship” reborn as their new flagship. This is the story of backing a vision before it was a headline.

Read the Full Story →

Chris Reid October 14, 2025

Two Paths, One Vision – Introducing amplAIfy!

Our story isn’t typical. We were on parallel tracks, independently wrestling with how to solve the AI Productivity Paradox. Then, a near-simultaneous redundancy became the unexpected catalyst for a partnership. A casual conversation revealed a perfect synergy: Chris had architected a powerful AI engine, and Andy had the go-to-market expertise to give it direction. This is the story of how two paths converged to create amplAIfy.

Read the Full Story →

Chris Reid October 7, 2025

When One Door Closes… Another (Entirely Unexpected) One Opens

After redundancy, I was wrestling with the future of AI, focusing on market needs but missing the technical blueprint. That changed over a beer with Chris Reid. He hadn’t just built demos; he had built the other half of the solution I had been searching for. This is the story of how true innovation isn’t a solo act, but the perfect fusion of complementary expertise.

Read the Full Story →

Andy Duckett September 24, 2025

An Engine Needs a Driver

It was a tale of two worlds. A VC told us our vision needed a more innovative UI. But when my co-founder saw the very same ‘simple’ interface solve a decade of his daily frustrations in seconds, the lightbulb went on. This is the story of how we learned that true adoption is a pull, not a push, and how the best interface is often no new interface at all.

Read the Full Story →

Chris Reid September 22, 2025

My AI Awakening: From Skepticism to Superpowers

The startup world has a favorite myth: you need a technical co-founder to build a real product. After being made redundant from AWS, I set out to prove them wrong. This is the story of my AI awakening – a journey from recruiter to architect, and the obsessive process of deconstructing consumer AI to forge a truly powerful enterprise engine.

Read the Full Story →

Chris Reid September 16, 2025

The Art of Building: People, Teams, and Trust in a Tech World

In the race to build the future, what’s the one thing most tech companies get wrong?They focus on the code, not the culture. After years building teams at Canva, I’ve learned trust is the secret sauce that unlocks a team’s true potential. In this chapter, I explore the art of building people and the questions that led me to rethink the future of work.

Read the Full Story →

Andy Duckett September 15, 2025